{ Resume }

Creative Director / Graphic Designer / Front End Developer
Communicate with clients to translate business requirements into Web-based and print graphics. Design corporate websites including user interface, banners, ads and animations. Design posters, post cards, logos, magazine ads and other marketing collateral in close coordination with clients.

• GIANT Agency, Firewallet, Bacchus Press, SolidLine Products, ButterFly Networking, Channing Sheets, Dr. Sadie, Niko Lighting, Jill Beaverson PR Consulting, Exoticus, Ninja Boards, Ducatist.com, YZF Boards, Tiffany Birch, Alorissa Glassworks, RSVP, Enter Designs and Light, Waldorf Design Studio, The Fireplace Element, DSMA and West North West Capital.

Lead Designer
Provided umbrella design services across the company, utilizing subject-matter expertise to ensure design continuity and excellence across client services, website management, Web marketing and printed marketing materials services divisions. Oversaw assembly of final service packages for clients, assigning deadlines to Product Designers and Graphic Designers and driving projects to completion. Directed Principal Web Developer in updating website and executing graphical interfaces and information. Spearheaded creation of Web ads and landing pages and monitored number of leads generated. Collaborated with Creative Director to fashion printed ad campaigns and mailers. Took proactive approach to leadership, identifying and addressing potential issues before they could become problems.

• Led rebranding project, defining core competencies and creating new messaging to reinforce company's superior services.
• Eliminated a 300+ project backlog by formulating product development manuals and implementing streamlined design processes that engaged with clients throughout the project instead of just at the end.
• Rebuilt company website, designing a new infrastructure utilizing the Drupal content management system and allowing on-the-fly content changes and updates to company profiles by minimally trained administrative staff.
• Created a new design and user interface for revitalized company website to align more closely with brand standards and provide a competitive edge, analyzing daily lead reports and tweaking website design and user interactivity to increase lead generation.

Creative Director
Strategized and executed ideas to drive more traffic to magazine website, facilitating work by the design team that would help meet readership goals. Initiated redesigns and designed ads to draw additional traffic. Researched reading likes and dislikes of motorcycle enthusiasts and analyzed how visuals influenced article selection.

Major Contributions

• Quadrupled website traffic from 125,000 unique users per month to more than 500,000, transforming a blog into a significant Bay Area brand.
• Redesigned the website and user interface based on research analysis, including what features users clicked on each month and where they left the site, then reorganized content, improved ease of accessibility, and used content to drive readers to sponsored ads.
• Formulated guidelines for photo shoots, matched photographers with appropriate motorcycles, and directed photographers to produce images that could be used in multiple ways depending on the design.
• Integrated branding across articles, site design and advertisements.

CALIFORNIA STATE DEPARTMENT OF HEALTH, Richmond, California • 2005-2007
State health agency.